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2. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

3. Contextual advertising - Wikipedia

   en.wikipedia.org/wiki/Contextual_advertising

   Contextual advertising (also called contextual targeting) is a form of targeted advertising for advertisements appearing on websites or other digital platforms, such as content displayed in mobile browsers. Contextual targeting involves the use of linguistic factors to control the placement of advertising material.

4. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data points to target their ads. Social media targeting combines targeting options (such as geotargeting , behavioural targeting , and socio-psychographic targeting) to make detailed target group ...

5. Advertising, Analytics, and Privacy. - AOL

   privacy.aol.com/legacy/advertising-and-privacy/...

   We also do not target ads to users based on sensitive health data, including cancer, mental health-related conditions, and sexually-related areas. If a user appears interested in non-sensitive, health-related topics, (such as, by visiting pages related to a topic) an ad relevant to those interests may be displayed.

6. Facebook Ignores Research, Goes All-In With Targeted Ads - AOL

   www.aol.com/2013/03/26/are-targeted-ads-the...

   The company is making big strides with its mobile advertising strategy lately, but Facebook's ever-increasing targeted ads may not be all. Facebook is the darling of social media, but it's been a ...

7. Behavioral retargeting - Wikipedia

   en.wikipedia.org/wiki/Behavioral_retargeting

   Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's ...