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2. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

3. Contextual advertising - Wikipedia

   en.wikipedia.org/wiki/Contextual_advertising

   Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query. Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing.

4. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. [1] Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers.

5. The Legal Risks of Targeted Ads: Lawyers Weigh In on ... - AOL

   www.aol.com/news/legal-risks-targeted-ads...

   For platforms offering targeted ads, the suit is a warning to check advertiser policies and ad review processes. The Legal Risks of Targeted Ads: Lawyers Weigh In on Avoiding Anti-Discrimination ...

6. Facebook Ignores Research, Goes All-In With Targeted Ads - AOL

   www.aol.com/news/2013-03-26-are-targeted-ads-the...

   The company is making big strides with its mobile advertising strategy lately, but Facebook's ever-increasing targeted ads may not be all. Facebook is the darling of social media, but it's been a ...

7. AOL Search FAQs - AOL Help

   help.aol.com/articles/aol-search-faqs

   Ad positioning is determined by factors like the highest bid and keyword relevance, ensuring you see ads that matter to you while helping advertisers connect with their target audience effectively.Consider a scenario where a national restaurant chain, a frozen foods company, and a local pizza parlor bid for the keyword "pizza" in the ad auction.