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Hurley is an American company that sells clothes and accessories marketed towards surfing and swimming. Established in 1979 as a distributor for Billabong clothing in the United States, Hurley was sold to Nike, Inc. in 2002 for an undisclosed price and then to Bluestar Alliance LLC in 2019 for an undisclosed price.
Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California.It is one of the world's largest brands of surfwear and boardsport-related equipment. [3]
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Regarding the marketing strategies, unlike other surfing firms like Quiksilver or Billabong, OP established as a more general sportswear brand, commercializing its products in national store chains while other similar companies were restricted to independent surf shops. Moreover, OP also designed clothing for both adults and young people. [1]
In Croyde, North Devon the brand took off, branching outside of the surf community and growing in popularity. After gaining many new fans, Angus and Ross teamed up with Carl Priscott, four years after their humble beginning in 1988. With Priscott on board the enthusiasm within Saltrock exploded and the brand expanded to nearby Braunton. This ...
The storefront of a Hang Ten clothing shop in Kowloon City, Hong Kong. Hang Ten is a Hong Kong-owned lifestyle and apparel company that had its origins in surf wear but now makes mass-market casual clothing and other items, selling the bulk of its products in the East Asian market, including Hong Kong, Taiwan and South Korea. [1]
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