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Eisenhower retained his enormous popularity from the war, as was seen in his campaign slogan, "I Like Ike". Eisenhower's public support, coupled with the unpopularity of Truman, allowed him to win comfortably with 55.18% of the popular vote and carry every state outside of the South; he even managed to carry Virginia, Tennessee, Florida, and ...
Eisenhower's 1952 election victory had been due in large part to winning the female vote; hence, during this campaign there was a plethora of "housewife"-focused ads. Some commentators at the time also argued that television's new prominence was a major factor in Eisenhower's decision to run for a second term at the age of 66, considering his ...
Eisenhower's 1952 campaign button, with "I Like Ike" written. The Draft Eisenhower movement re-emerged in 1951 in both the Republican and Democratic parties, as Eisenhower had not yet publicly announced any political party affiliation and believed that he needed to remain nonpartisan. [44]
During his campaign, Eisenhower said he would go to Korea to end the Korean War, which had begun on June 25, 1950, when North Korea and its dictator Kim Il-sung invaded South Korea. [72] The U.S. had joined the war to prevent the fall of South Korea, later expanding the mission to include victory over the Communist regime in North Korea. [73]
Brownell checked with Eisenhower, who indicated his approval. [19] Brownell then called Nixon to inform him that he was Eisenhower's choice. [18] Nixon accepted, then departed for Eisenhower's hotel room to discuss the details of the campaign and Eisenhower's plans for his vice president if the ticket was successful in the general election. [19]
Governor Sherman Adams endorsed the effort and became the New Hampshire campaign manager for the Draft Eisenhower campaign. [36] On January 6, at the same press conference revealing Eisenhower was a Republican, Senator Lodge formally submitted the general's name in the New Hampshire primary.
The Eisenhower campaign launched a series of television commercials titled "Eisenhower Answers America", [21] the first spot ad campaign by an American presidential candidate. [22] BBDO was responsible for handling the radio and television programming for Eisenhower's campaign.
From March 11 to June 5, 1956, voters of the Republican Party chose its nominee for president in the 1956 United States presidential election.Incumbent President Dwight D. Eisenhower was again selected as the nominee through a series of primary elections and caucuses culminating in the 1956 Republican National Convention held from August 20 to August 23, 1956, in San Francisco, California.
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