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  2. Marketing and artificial intelligence - Wikipedia

    en.wikipedia.org/wiki/Marketing_and_artificial...

    There are six areas of the social media marketing that are being impacted by AI: content creation, consumer intelligence, customer service, influencer marketing, content optimization, and competitive intelligence. [21] One tool, Twizoo, uses AI to gather reviews from social networking sites about restaurants to help users find a place to eat.

  3. Artificial intelligence marketing - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence...

    Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.

  4. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  5. Salesforce shares scale record high on promising AI tools

    www.aol.com/salesforce-jumps-latest-ai-tools...

    "We came away more confident about CRM's initial success driving its Agentforce AI agent builder platform across the enterprise space," said Angelo Zino, senior equity analyst at CFRA Research ...

  6. Applications of artificial intelligence - Wikipedia

    en.wikipedia.org/wiki/Applications_of_artificial...

    Artificial intelligence is also starting to be used in video production, with tools and software being developed that utilize generative AI in order to create new video, or alter existing video. Some of the major tools that are being used in these processes currently are DALL-E, Mid-journey, and Runway. [ 247 ]

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

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