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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Following the departure of former Etsy CMO Ryan Scott in December, for example, COO Raina Moskowitz took charge of marketing at the online marketplace, and the company eliminated the stand-alone ...
With the departure of CMO Kevin Warren last month, Guffey became chief commercial and strategy officer, inheriting marketing functions while overseeing global revenue, product management, and ...
CMO may refer to: Business. Chief marketing officer; Chief medical officer, the senior government official designated head of medical services;
CCO+CMO Meter – A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating. [ 22 ] US Job Satisfaction Survey – Annual survey launched in 1987 that acts as a barometer of US worker satisfaction , based on workers’ perceptions of their ...
“There’s a sense that these aren’t business issues and that companies shouldn’t get involved, but there’s a clear business case for it,” said one industry expert.
Interactive maps, databases and real-time graphics from The Huffington Post
He has earned two Effie Awards for effective advertising., [11] several Financial Communication Society Awards including Best in Show, a Global Ace award, [12] the CMO Club Growth Award [13] the ANA's B2B Marketer of the Year [14] and was named as one of 2014's 30 most influential marketers in the world. [15]