Search results
Results from the WOW.Com Content Network
Equivocation in a syllogism (a chain of reasoning) produces a fallacy of four terms (quaternio terminorum). Below is an example: Since only man [human] is rational. And no woman is a man [male]. Therefore, no woman is rational. [1] The first instance of "man" implies the entire human species, while the second implies just those who are male.
Equivocation (or the magician's choice) is a verbal technique by which a magician gives an audience member an apparently free choice but frames the next stage of the trick in such a way that each choice has the same end result. [2] An example of equivocation can be as follows: A performer deals two cards on a table and asks a spectator to ...
Equivocation – using a term with more than one meaning in a statement without specifying which meaning is intended. [21] Ambiguous middle term – using a middle term with multiple meanings. [22] Definitional retreat – changing the meaning of a word when an objection is raised. [23]
Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some ...
Circumlocution (also called circumduction, circumvolution, periphrasis, kenning, [1] [dubious – discuss] or ambage [citation needed]) is the use of an unnecessarily large number of words to express an idea.
A second example provides a first proposition that appears realistic and shows how an obviously flawed conclusion still arises under this fallacy. [3] To be on the cover of Vogue Magazine, one must be a celebrity or very beautiful. This month's cover was a celebrity. Therefore, this celebrity is not very beautiful.
Therefore, IDT is based on two-way communication and intended to describe deception as an interaction communicative process. [14] In other words, deception is an interpersonal communication method that required the active participation of both the deceiver and receiver.
Most theorists identify Schramm's model with his 1954 book The process and effects of mass communication and present it as a reaction to earlier models developed in the late 1940s. [2] [3] [15] However, marketing scholar Jim Blythe argues that Schramm's model is of earlier origin and was already present in Schramm's 1949 [a] book Mass ...