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The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes.
The lower button arrangement and platform is the same for both model 50 and Ironman triathlon, but Ironman sports an additional start/split button on its face, indicating its additional chronograph functions. All three models are water resistant to 100 m. The model 50 (Timex models 70502/70518) was worn by astronaut James H. Newman on STS-88.
The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Timex Ironman watch line that includes the Timex Ironman Datalink series of GPS type watches.
Huckberry and Timex got together to resurrect the iconic Timex Ironman Flix for a limited-edition reissue. The '90s sports watch is running out of stock.
Timex Corporation acquired Callanen International in 1991, the producer of Guess Watches, as part of its "multi-brand strategy". [31] Timex and Disney reunited in 1993 to produce a new line of character watches called Disney Classics Collection. [32] Also in 1993, the Timex Factory at Dundee in the UK, was the site of a major industrial strike ...
An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile (3.9 km) swim, a 112-mile (180.2 km) bicycle ride and a marathon 26.22-mile (42.2 km) run completed in that order, a total of 140.6 miles (226.3 km). It is widely considered one of the most ...
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