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The typical benefit to the user is the use of a memorable domain name, and a reduction in the length of the URL or web address. A redirecting link can also be used as a permanent address for content that frequently changes hosts, similarly to the Domain Name System. Hyperlinks involving URL redirection services are frequently used in spam ...
Some editors are tempted, upon finding a link to a redirect page, to bypass the redirect and point the link directly at the target page. However, changing to a piped link is beneficial only in a few cases. Piping links solely to avoid redirects is generally a time-wasting exercise that can actually be detrimental.
Any text appearing after the redirect link is ignored in the display, but may be used to add categories, interwiki links, comments, etc. Note that the redirect link must be explicit – it cannot contain magic words, templates, etc. When redirecting to a category page, prefix the target pagename with a colon to prevent the redirect from showing ...
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Note that creating a redirect on mobile browser can cause issues; you may wish to switch to desktop view. To do this, scroll to the bottom of this article and click the 'desktop view ' link. If the article already exists, creating a redirect from that title will remove the existing article, which is usually a bad idea.
Link Equity Transfer: Search engines typically transfer a majority of the link equity (or “link juice”) from the source URL to the target URL for 301 redirects. [ 6 ] Indexing Delays : There might be a lag before search engines recognize the redirect and update their indexes accordingly.
Examples of this are "rickrolling", and redirecting to shock sites, or to affiliate websites. The short URL can allow blocked URLs to be accessed, bypassing site blocklists; this facilitates redirection of a user to blocked scam pages or pages containing malware or XSS attacks. TinyURL tries to disable spam-related links from redirecting. [33]
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