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  2. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.

  3. Promotional apparel - Wikipedia

    en.wikipedia.org/wiki/Promotional_apparel

    Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the relationship that is generated between businesses and the public. Businesses require promotional items to help reach potential customers and clients. [1]

  4. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.

  5. Product literature - Wikipedia

    en.wikipedia.org/wiki/Product_literature

    An advertisement for Ray-Ban sunglasses - an example of promotional literature . Promotional literature is a class of product literature that endorses and advocates for the selection and usage of a product. The primary function of promotional literature is to act as a form of advertising for the product that emphasises the benefits of choosing ...

  6. Prize (marketing) - Wikipedia

    en.wikipedia.org/wiki/Prize_(marketing)

    Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products (or available from the retailer at the time of purchase) that are included in the price of the product (at no extra cost) with the intent to boost sales, similar to toys in kid's meals.

  7. Merchandising - Wikipedia

    en.wikipedia.org/wiki/Merchandising

    An early example of this phenomenon was the cartoon character Little Lulu, who became licensed to products for adults, such as Kleenex facial tissue. [ 9 ] Sometimes a brand of non-media products can achieve enough recognition and respect that simply putting its name or images on a completely unrelated item can sell that item.

  8. 12 Random but Useful Sustainable Items That Sell Out ... - AOL

    www.aol.com/12-random-useful-sustainable-items...

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  9. Premium (marketing) - Wikipedia

    en.wikipedia.org/wiki/Premium_(marketing)

    In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1] [2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.

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