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Ethos (credibility): refers to the effort to convince your audience of your credibility or character. It is not automatic and can be created through actions, deeds, understanding, or expertise by the speaker. Logos (reason): refers to the effort to convince your audience by using logic and reason. This can be formal and non-formal.
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
Rogerian argument is an application of Rogers' ideas about communication, taught by rhetoric teachers who were inspired by Rapoport, [6] [7] but Rogers' ideas about communication have also been applied somewhat differently by many others: for example, Marshall Rosenberg created nonviolent communication, a process of conflict resolution and ...
Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value onto another to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities.
Two men argue at a political protest in New York City. Example of an early argument map, from Richard Whately's Elements of Logic (1852 edition). Argumentation theory is the interdisciplinary study of how conclusions can be supported or undermined by premises through logical reasoning.
Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.
Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis.
Moral disengagement is a meaning from developmental psychology, educational psychology and social psychology for the process of convincing the self that ethical standards do not apply to oneself in a particular context. [1] [2] This is done by separating moral reactions from inhumane conduct and disabling the mechanism of self-condemnation. [3]