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Boyce Motormeter accommodated them with corporate logos or mascots, as well as numerous organizations that wanted custom cap emblems to identify their members. [2] The company had over 300 such customers at one time during the mid-1920s, for car, truck, tractor, boat, airplane, and motorcycle manufacturers, and in 1927, had 1,800 employees in ...
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In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
This is a list of vehicles that have been considered to be the result of badge engineering (), cloning, platform sharing, joint ventures between different car manufacturing companies, captive imports, or simply the practice of selling the same or similar cars in different markets (or even side-by-side in the same market) under different marques or model nameplates.
The term debadging refers to the process of removing the manufacturer's emblems from a vehicle. Common emblems to be removed include the manufacturer's logo as well as the emblems designating the model of the vehicle. Often debadging is done to complement the smoothed-out bodywork of a modified car, or to disguise a lower-specification model.
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