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Strategic communication can mean either communicating a concept, a process, or data that satisfies a long-term strategic goal of an organization by allowing the facilitation of advanced planning or communicating over long distances, usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non ...
The communications objectives will, at least in part, depend on whether the marketer is using a push or pull strategy. In a push strategy , the marketer advertises intensively with retailers and wholesalers, with the expectation that they will stock the product or brand, and that consumers will purchase it when they see it in stores.
Communication and management are closely linked together. Since communication is the process of information exchange of two or people and management includes managers that gives out information to their people. Moreover, communication and management go hand in hand. [1] It is the way to extend control; the fundamental component of project ...
One way the communication can be done, is by cascading down the strategy into the organisation, where the strategic activities and outcomes are broken down into smaller set of change programmes and operational goals specific for each management teams, with the focus to achieve them in the near term - combining critical operational outcomes with ...
The following points are important while considering the SBCC strategy. [7] Vulnerability/risk factor of the target group; The vulnerability/risk factor of the group which is to be addressed; The conflict and obstacles in the way to desired change in behavior; Type of message and communication media which can best be used to reach the target group
Objectives, goals, strategies and measures (OGSM) is a goal setting and action plan framework used in strategic planning.It is used by organizations, departments, teams and sometimes program managers to define and track measurable goals and actions to achieve an objective.
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Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. [59] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined, builds a clearer and vaster impact than if used ...