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The company Sapient was founded on November 6, 1990, by Jerry Greenberg and J. Stuart Moore in Cambridge, Massachusetts.The company was established as a digital consulting firm and adopted a fixed-term, fixed-price model for IT consulting projects instead of charging on a time and materials basis.
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VMLY&R was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding ...
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GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
In 2012, MSLGROUP acquired two marketing firms: King Harvests and Luminous Experiential. [12] In July, CNC Communications became part of MSLGROUP after Publicis Groupe acquired it. [13] In August 2013, Brazilian digital and social media marketing agency Espalhe joined MSLGROUP when Publicis Groupe acquired a majority stake in it. [14]