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  2. Upselling - Wikipedia

    en.wikipedia.org/wiki/Upselling

    Upselling is the practice in which a business tries to motivate customers to purchase a higher-end product, an upgrade, or an additional item in order to make a more profitable sale. For instance, a salesperson may influence a customer into purchasing the newest version of an item, rather than the less-expensive current model, by pointing out ...

  3. Uplift modelling - Wikipedia

    en.wikipedia.org/wiki/Uplift_modelling

    The response could be a binary variable (for example, a website visit) [1] or a continuous variable (for example, customer revenue). [2] Uplift modelling is a data mining technique that has been applied predominantly in the financial services, telecommunications and retail direct marketing industries to up-sell, cross-sell, churn and retention ...

  4. Customer value maximization - Wikipedia

    en.wikipedia.org/wiki/Customer_value_maximization

    Lifecycle challenges include driving usage of a product/service, new client acquisition, enabling cross-sell, up-sell, client retention, activation, usage, churn prevention, etc. [3] Segment-based challenges Companies will reach out to each customer in a different way to suit their needs, especially when the company has multiple products ...

  5. Precision marketing - Wikipedia

    en.wikipedia.org/wiki/Precision_marketing

    Precision marketing is a marketing technique that suggests successful marketing is to retain, cross-sell, and upsell existing customers. [1] Precision marketing emphasizes relevance as part of the technique. [2] To achieve Precision Marketing, marketers solicit personal preferences directly from recipients.

  6. AI for small business: The 7 tools you need to make work easier

    www.aol.com/ai-small-business-7-tools-143000925.html

    But some insurers can extract information from sample certificates in minutes, 24/7, to help make transactions more efficient for small business owners. Uses for tools that generate proof of ...

  7. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    Company makes benchmark by rating itself against others for better business practices to identify factors which will help them to perform better than its competitors. [9] A comprehensive survey of over 11,000 frontline salespeople and 7,000 sales manager was conducted by The Blackdot [ 10 ] which identified that a well defined sales process is ...

  8. Outline of project management - Wikipedia

    en.wikipedia.org/wiki/Outline_of_project_management

    Project management office –: The Project management office in a business or professional enterprise is the department or group that defines and maintains the standards of process, generally related to project management, within the organization. The PMO strives to standardize and introduce economies of repetition in the execution of projects.

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

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