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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
Consumer intelligence company NielsenIQ counted 53,000 UPC symbols in the U.S. functional beverage category last year, including all of the different flavors of energy drinks, sports drinks, sodas ...
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes , along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.
Enhanced water is a category of beverages that are marketed as water with added ingredients, such as natural or artificial flavors, sugar, sweeteners, vitamins and minerals. Most enhanced waters are lower in calories than non-diet soft drinks. PepsiCo, The Coca-Cola Company and other companies market enhanced water. The marketing usually ...
Over time, these changes can lead to metabolic dysfunction, elevated blood pressure, high cholesterol, and chronic inflammation—key drivers of both type 2 diabetes and heart disease, he explains.
Functional mushrooms are having a moment. We rounded up 10 adaptogenic coffees, teas, hot chocolates, and ready-to-drink beverages that should be on your radar.
The functional ingredients of energy shots are comparable to those of energy drinks, and their effects on improvement in mental and cognitive performances and subjective alertness are in line with the effects of traditional energy drinks. Vitamin based energy shots have variable benefits dependent on the additional ingredients. [citation needed]
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