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The LaTeX source code is attached to the PDF file (see imprint). Licensing Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License , Version 1.2 or any later version published by the Free Software Foundation ; with no Invariant Sections, no Front-Cover Texts, and no Back-Cover ...
Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.
Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...
Social presence theory (SPT): SPT can be defined as, "The degree to which a person is perceived to be a real person in mediated communication." (Gunwadena, 1995) [ 12 ] This is an update on the original definition, developed by Short, Williams and Christie (1976), [ 13 ] which stated, "The degree of salience of the other person in an interaction."
Robert T. Craig "Communication Theory as a Field" is a 1999 article by Robert T. Craig, attempting to unify the academic field of communication theory. [1] [2]Craig argues that communication theorists can become unified in dialogue by charting what he calls the "dialogical dialectical tension", or the similarities and differences in their understanding of "communication" and demonstrating how ...
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Summation, which includes both spatial summation and temporal summation, is the process that determines whether or not an action potential will be generated by the combined effects of excitatory and inhibitory signals, both from multiple simultaneous inputs (spatial summation), and from repeated inputs (temporal summation).
Rhetorical structure theory (RST) is a theory of text organization that describes relations that hold between parts of text. It was originally developed by William Mann , Sandra Thompson , Christian M. I. M. Matthiessen and others at the University of Southern California 's Information Sciences Institute (ISI) and defined in a 1988 paper.