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  2. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    It is the responsibility of marketing managers to ensure that the execution of marketing programs achieves the desired objectives and does so in a cost-efficient manner. Marketing management therefore often makes use of various organizational control systems, such as sales forecasts , and sales force and reseller incentive programs, sales force ...

  3. Chief marketing officer - Wikipedia

    en.wikipedia.org/wiki/Chief_marketing_officer

    A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...

  4. Account executive - Wikipedia

    en.wikipedia.org/wiki/Account_executive

    Mentioned above are a few of the duties and responsibilities in becoming an account executive. One big responsibility would be to help produce a successful campaign for clients as the marketing sector could possibly need some further help. Where the role would be to act as an important link between advertising agency and the clients.

  5. Chief commercial officer - Wikipedia

    en.wikipedia.org/wiki/Chief_commercial_officer

    It typically involves activities relating to marketing, sales, logistics, product development and customer service to drive business growth and market share. As a corporate officer position, the CCO generally reports directly to the chief executive officer (CEO) and is primarily concerned with ensuring the integrated commercial success of an ...

  6. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers & Marketing managers may try to control the brand image. [2] Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.

  7. Job description - Wikipedia

    en.wikipedia.org/wiki/Job_description

    A job description or JD is a written narrative that describes the general tasks, or other related duties, and responsibilities of a position. It may specify the functionary to whom the position reports, specifications such as the qualifications or skills needed by the person in the job, information about the equipment, tools and work aids used, working conditions, physical demands, and a ...

  8. Job analysis - Wikipedia

    en.wikipedia.org/wiki/Job_analysis

    Managers use job analysis to determine the job's specific activities and performance standards. Training: The job description should show the activities and skills, and therefore training, that the job requires; Discovering unassigned duties: Job Analysis can also help reveal unassigned duties. For example, a company's production manager says ...

  9. Product marketing - Wikipedia

    en.wikipedia.org/wiki/Product_marketing

    The product marketing manager creates a market requirements document (MRD) and gives it to the Product Managers. The product manager then gathers the product requirements and creates a product requirements document (PRD). After that, product managers give the PRD to the engineering team. These roles may vary across companies.

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