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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    This process gets its name because speakers need to use the correct words during a speech so their audience correctly understands their message. If a speaker wants to use a specific word, slang, or metaphor, he/she needs to do a lot of research on his/her audience's background to understand the values and knowledge of their audience to persuade ...

  3. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    Some video essays feature long, documentary style writing and editing, going deep into the research and history of a particular topic. Others are more akin to an argumentative essay in which a single argument is developed and supported throughout the video.

  4. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Ethos (credibility): refers to the effort to convince your audience of your credibility or character. It is not automatic and can be created through actions, deeds, understanding, or expertise by the speaker. Logos (reason): refers to the effort to convince your audience by using logic and reason. This can be formal and non-formal.

  6. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    Speech and English departments, especially, have implemented this tactic in their educational plans. In speech classes, rhetorical stance is used when the speaker is addressing the audience. Also, a speaker not only takes a rhetorical stance in public addresses, formal arguments, or academic essays but in all communications.

  7. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis.

  8. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...

  9. Politics and the English Language - Wikipedia

    en.wikipedia.org/wiki/Politics_and_the_English...

    Orwell chooses five passages of text which "illustrate various of the mental vices from which we now suffer." The samples are: by Harold Laski ("five negatives in 53 words"), Lancelot Hogben (mixed metaphors), an essay by Paul Goodman [2] on psychology in the July 1945 issue of Politics ("simply meaningless"), a communist pamphlet ("an accumulation of stale phrases") and a reader's letter in ...

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