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Mister Softee Inc. was founded in 1956 by brothers William Aloysius Conway (1922–2004) and James Francis Conway (1927–2006) in Philadelphia, Pennsylvania. [1] [2] Headquartered in Runnemede, New Jersey since 1958, Mister Softee became one of the largest franchisors of soft ice cream in the United States, with about 350 franchisees operating 625 trucks in 18 states.
By downloading the Mister Softee app, people can know exactly where the ice cream trucks are at. ... Mister Softee was founded by William Conway and James Conway in 1956 in Philadelphia and now ...
Mister Softee was launched in 1956 in Philadelphia by William and James Conway, and is still owned by the family. It moved to Runnemede in 1958. Its 350 franchisees drive 625 trucks in 18 states ...
A freshly made cup of Mister Softee ice cream is displayed during a bicycle safety event held in Evesham Township, N.J., on July 15, 2024. Not really, we discovered in July.
[1] It was established in 1956 as a joke by Les Waas [2] who eventually registered it as a business in Philadelphia in 1966. [3] Waas remained the organization's president until at least 2011. [2] Waas also worked in advertising, where he wrote the Mister Softee jingle played by its ice cream trucks as well as more than 970 other jingles. [4]
In June the same year, he was "rediscovered" playing popular and blues songs through the public address system of his Mister Softee ice cream van. [3] [5] The blues historian Pete Welding, who became known for discovering talent in unusual places, [6] heard his performances and arranged for him to record an album for Testament Records.
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In 1961, while doing research for a prospective album on Philadelphia street singers, he was approached by Herb Gart, [5] who found blues singer Doug Quattlebaum "driving a "Mister Softee" ice cream truck — with his guitar plugged into the truck's amplification system, entertaining the kids with his blues!", resulting in an album financed by ...
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