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  2. Gillette - Wikipedia

    en.wikipedia.org/wiki/Gillette

    Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). ). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G i

  3. Gillette Mach3 - Wikipedia

    en.wikipedia.org/wiki/Gillette_Mach3

    [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [ 12 ]

  4. Safety razor - Wikipedia

    en.wikipedia.org/wiki/Safety_razor

    Cartridge blade razors are sometimes considered to be a generic category of their own and not a variety of safety razor. [16] [17] The similarities between single-edge cartridge blade razors and the classic injector razor do, however, provide equal justification for treating both categories contiguously. In 1974, Bic introduced the disposable ...

  5. Razor - Wikipedia

    en.wikipedia.org/wiki/Razor

    [citation needed] Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a loss, but the replacement blades earned a high margin and provided continuous sales. They were immensely successful because of advertising campaigns and slogans denigrating the straight razor's effectiveness and questioning its safety.

  6. Razor and blades model - Wikipedia

    en.wikipedia.org/wiki/Razor_and_blades_model

    To foster that stream, he sold razors at an artificially low price to create a market for the blades. [1] [3] However, Gillette razors were expensive when they were first introduced, and the price only went down after his patents expired in the 1920s: it was his competitors who invented the razors-and-blades model. [4]

  7. Schick (razors) - Wikipedia

    en.wikipedia.org/wiki/Schick_(razors)

    Schick is an American brand of personal care products and safety razors which was founded in 1926 by Jacob Schick.It is currently owned by Edgewell Personal Care.. In the 2000s, Schick was second in sales to Gillette globally and was the top-selling brand of safety razors and blades in Japan. [1]

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