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  2. Fair use (U.S. trademark law) - Wikipedia

    en.wikipedia.org/wiki/Fair_use_(U.S._trademark_law)

    Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.

  3. United States trademark law - Wikipedia

    en.wikipedia.org/wiki/United_States_trademark_law

    A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...

  4. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. [8] Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate the corporation with their personal ...

  5. Trademark - Wikipedia

    en.wikipedia.org/wiki/Trademark

    Trademark infringement occurs when a competitor uses the same or a confusingly similar trademark for the same or similar products in a jurisdiction where the trademark is protected. [ 8 ] [ 97 ] This concept is recognized in many jurisdictions, including the United States, the European Union, and other countries, though specific legal standards ...

  6. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Trademark owned by Philips in the European Union and various other jurisdictions, but invalidated in the United States due to it being merely a descriptive term. [1] [2] [3] Aspirin Still a Bayer trademark name for acetylsalicylic acid in about 80 countries, including Canada and many countries in Europe, but declared generic in the U.S. [4] Catseye

  7. Trademark dispute emerges over Tiger Woods' new logo - AOL

    www.aol.com/news/trademark-dispute-emerges-over...

    The opposition proceeding will bring the trademark application that Woods filed for his new logo to a halt, Josh Gerben, a trademark attorney, told CNBC. It is unlikely to affect future production ...

  8. Wikipedia : Logo Copyright/Trademark

    en.wikipedia.org/wiki/Wikipedia:Logo_Copyright/...

    The code you would insert on the image page to insert this tag is: {{Non-free logo}} An example of such an image page would be the Chevrolet "bowtie" logo image page. Image pages with the {{Non-free logo}} tag should also contain some additional (often lengthy) explanations known as a "non-free media use rationale" that justify their use on Wikipedia – this information is required because of ...

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