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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that becomes sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an ...

  3. RealPage - Wikipedia

    en.wikipedia.org/wiki/RealPage

    In January 2020, RealPage has agreed to acquire Modern Message, Inc. [10] In September 2020, RealPage acquired real estate IoT startup Stratis. [ 11 ] In December 2020, private-equity firm Thoma Bravo announced it would acquire RealPage for $9.6 billion, paying $88.75 per share for the company, a premium of 31% for their closing prices at the time.

  4. Multiple listing service - Wikipedia

    en.wikipedia.org/wiki/Multiple_listing_service

    A multiple listing service (MLS, also multiple listing system or multiple listings service) is an organization with a suite of services that real estate brokers use to establish contractual offers of cooperation and compensation (among brokers) and accumulate and disseminate information to enable appraisals.

  5. Virtual Office Website - Wikipedia

    en.wikipedia.org/wiki/Virtual_Office_Website

    A Virtual Office Website (VOW) is a web site that is used to conduct business activities.One example is a VOW used as a real estate property search site allowing the public to conduct searches of approved multiple listing service properties in a given area under certain conditions.

  6. REA Group - Wikipedia

    en.wikipedia.org/wiki/REA_Group

    REA bought 20% of US company Move, inc. in 2014, [9] which runs the United States real estate listings website Realtor.com. This was the company's first move into North America .

  7. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

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