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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches. The majority of these searches take place on Google , Yahoo , Bing , Yandex , Baidu and other search engines but for better optimization in your local area you should also use sites like Yelp , Angie's List , LinkedIn ...
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
The website offers dozens of free, self-paced tutorials in technology, Microsoft Office, work and career, reading, math, and everyday life. [3] [4] All tutorials can be accessed with no registration required, but users can also create a free edu.GCFGlobal.org account to track their learning history and create transcripts of completed tutorials. [5]
RankBrain is a machine learning-based search engine algorithm, the use of which was confirmed by Google on 26 October 2015. [1] It helps Google to process search results and provide more relevant search results for users. [2]
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The term "search engine marketing" was popularized by Danny Sullivan in 2001 [15] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
] Search engine optimization (SEO) is aimed at influencing the SERP rank for a website or a set of web pages. Positioning of a webpage on Google SERPs for a keyword depends on relevance and reputation, also known as authority and popularity. PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword ...
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