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The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
The depth of the audience analysis also depends on the size of the intended audience. Because people constantly change in terms of technological exposure, the audience to be analyzed constantly changes. As a result, the technical communicator must consider the possibility that their audience changes over time.
Once the audience has been divided into segments based on selected criteria, campaigns are then designed and communication channels are selected to reach their intended audience effectively. Grunig's model of segmentation Grunig proposed a theory-based model of segmentation which comprises a series of inner and outer nests. [9]
The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the company's ...
(The audience share is normally calculated by dividing a given channel's average audience by the average audience of all channels). Audience potential: The total number of people in a given geographical area who conform to a specific definition, such as the number of people with a television (or radio) set or the total number of people aged 6 ...
The communication process begins with the source, marketers must carefully choose a source as it affects how the message will be perceived by the target audience. [15] Encoding: This is transposing the intended meaning of the message with words, symbols, or pictures to show a message. Encoding is the development of the message that contains the ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Obviously it is up to the source to ensure that the message encoded well enough so that it is received as intended. The receiver is also known as the viewer or potential consumer. [24] This is the person who interprets the source message through channeling whether they are the intended target audience or not.