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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  3. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...

  4. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.

  5. How to Create a Content Marketing Plan for Your Business - AOL

    www.aol.com/create-content-marketing-plan...

    Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard ...

  6. 6 SEO Trends for 2024 That You Need to Know - AOL

    www.aol.com/6-seo-trends-2024-know-145700606.html

    Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. For some marketing pros and SEOs, that’s what happens. A specific algorithm update doesn’t ...

  7. Permission marketing - Wikipedia

    en.wikipedia.org/wiki/Permission_marketing

    Permission marketing allows consumers to choose whether or not to be subjected to marketing [dubious – discuss].This choice can result in better engagement. For example, consumers are more likely to open an email marketing message if they "double opt-in" than a regular "single opt-in."

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