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  2. Marketing experimentation - Wikipedia

    en.wikipedia.org/wiki/Marketing_experimentation

    In a marketing experiment, you may adjust a value within the 4 P's of marketing, or marketing mix. These consist of product, price, place, and promotion. For example, you may run an experiment in which you compare two prices for the same product, to see whether one price-point results in higher overall revenues compared to the other.

  3. Direct-to-fan - Wikipedia

    en.wikipedia.org/wiki/Direct-to-fan

    Direct-to-fan is a business model used by independent musicians, independent music labels, music marketing professionals, promoters, and others in the music industry.Direct-to-fan is also becoming a model used by the broad definition of artists, including comedians, visual artists, and other entertainers looking to build and leverage a fan community throughout their career.

  4. E. Jerome McCarthy - Wikipedia

    en.wikipedia.org/wiki/E._Jerome_McCarthy

    Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.

  5. 'As foretold in the prophecy': Elon Musk and internet react ...

    www.aol.com/foretold-prophecy-elon-musk-internet...

    Tesla's stock price reached $420 on Wednesday afternoon, which elicited responses from social media users and the company's CEO, Elon Musk. "As foretold in the prophecy," Musk wrote in an X post ...

  6. Arrest after 'terrifying' knifepoint robbery - AOL

    www.aol.com/hunt-man-terrifying-knifepoint...

    A man has been arrested after the "serious incident".

  7. Why Americans shifted, scrapped minutes and changed time ...

    www.aol.com/why-americans-shifted-scrapped...

    Exactly 141 years ago at high noon, time changed forever in America. In Boston, time moved forward 16 minutes. In Baltimore 6. New Yorkers lost about 4 minutes.

  8. Music in advertising - Wikipedia

    en.wikipedia.org/wiki/Music_in_advertising

    Music can be used as a cue to help drive a message to viewers. The music in an advertisement can be an indirect influence on the viewer's attitude towards the product being shown. Exciting music has been shown to increase arousal in skin response and heart rate which can be seen as a physical form of showing emotion through music. [6]

  9. What is ‘brain rot’? The science behind what too much ...

    www.aol.com/brain-rot-science-behind-too...

    Scrolling on social media is also a way to "disassociate" and give the brain a rest after a long day, Bobinet said. This is an "avoidance behavior," which the habenula controls.