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Variety seeking or variety-seeking buying behavior describes consumers' desire to search for alternative products even if they are satisfied with a current product.
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [3]
To attempt to persuade these consumers into habitual buying behavior, marketers will try to dominate shelf space, cut prices, or introduce new products. [5] If a low-involvement consumer continues to use variety-seeking behavior, brand loyalty is unlikely to be established.
Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute.She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.
According to a study done by Clifton and Harter, the strengths-based approach to gainful employment results in three major steps 1) the identification of talents, 2) the integration of talents into the employee's image and workplace, and 3) tactual behavior change in which the employee begins to view his or her success as a result of his or her ...
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Openness to experience is one of the domains which are used to describe human personality in the Five Factor Model. [1] [2] Openness involves six facets, or dimensions: active imagination (fantasy), aesthetic sensitivity, attentiveness to inner feelings, preference for variety (adventurousness), intellectual curiosity, and challenging authority (psychological liberalism). [3]