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Mars Inc. (legally Mars, Incorporated) is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; [7] that year Forbes ranked the company as the fourth-largest privately held company in the United States. [8]
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In February 2009, M&M's launched the "M&M's Colour Break-Up" promotion in Australia, where M&M's were sold in separate packs (one for each color): the packs included a code to win prizes. [47] In summer 2009, M&M's launched a limited-edition "Strawberried Peanut Butter" variant to tie in with the release of Transformers: Revenge of the Fallen ...
Wrigley's is a subsidiary of Mars Inc., and, along with Mars chocolate bars and other candy products, makes up Mars Wrigley Confectionery. [2] It is the largest manufacturer and marketer of chewing gum in the world.
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Mars paid $5 million to have Snickers and M&M's named the "official snack" of the 1984 Summer Olympics, outraging nutritionists. [33] Sports promotions in international games continued to be a prominent marketing tool for Mars, keeping Snickers as an international brand while also selling local bars in some markets.
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