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Other Metrics to Measure Content Marketing Success. Traffic to the website: the number of visitors to the website and the number of page views. Quantifiable example for lead generation: ...
Mann, Don, Brand Ecosystems, the relative harmony among all marketing elements that support brands (2008) Powell, Guy R., Return on Marketing Investment: Demand More From Your Marketing And Sales Investments (2003) RPI Press. ISBN 0-9718598-1-7; Schultz, Don E., Measuring Brand Communication ROI (1997) Assn of Natl Advertisers. ISBN 1-56318-053-7
As of 10 April 2012, this article is derived in whole or in part from Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Farris, Bendle, Pfeifer and Reibstein. The copyright holder has licensed the content in a manner that permits reuse under CC BY-SA 3.0 and GFDL. All relevant terms must be followed.
[1] Additionally, market share is a key metric in understanding performance relative to the growth of the market as measurement of internal sales growth (or decline) only may be a result of similar growth or declines in the industry being measured. [2] Increasing market share is one of the most important objectives [according to whom?] of business.
Given the importance of brand awareness in consumer purchasing decisions, marketers have developed a number of metrics designed to measure brand awareness and other measures of brand health. These metrics are collectively known as Awareness, Attitudes and Usage (AAU) metrics. To ensure a product or brand's market success, awareness levels must ...
Apart from metrics, a specific action plan allows a marketing plan to better measure results and that criteria are met. Elements of marketing performance that may be tracked include sales analysis, market share analysis, expense analysis, [11] and financial analysis (including figures such as profit, return on investment and contribution).
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