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The Referral Engine was a Wall Street Journal bestseller, a Small Business Trends "Editor's Choice Best Business Books 2010," Library Journal's "Best Marketing Book 2010," and was on 800-CEO-READ's "Best Business Book of 2010" shortlist. [15] [16] [17] [18]
The book covers the basics of marketing strategy, and marketing tactics such as referral marketing, direct mail and email marketing, and Internet marketing. The book was reviewed positively by Small Business Trends and won the organization’s “2016 Small Business Book Award”. [9] [10] In 2016, Singleton co-wrote and co-published SEO for ...
The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. [5] It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 [6] CIO Insight, as one of the Top 10 Business-Tech Books of 2008 [7] and one of 10 Insightful Web 2.0 Books [8]
In fact, 99.9% of all businesses in the United States are small businesses, and so, with that much competition, you need to stand out. And you stand out by having a distinctive brand.
Consider marketing yourself on Angi, Thumbtack, Nextdoor, Facebook or other local networking platforms. ... The best small business ideas that are cheap to start require little or no training ...
The book was initially published on July 11, 2006, by Hyperion. The book, Anderson's first, is an expansion of his 2004 article "The Long Tail" in the magazine. The book was listed in The New York Times Nonfiction Best Sellers list. [2] It was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award on 18 September ...
The best ones build brand awareness and help drive sales, but they're lacking a powerful personal touch that turns customers into advocates, says Gail Goodman, CEO of the marketing firm Constant ...
In 2003, her book Starting an eBay Business For Dummies appeared on the BusinessWeek list of best-selling paperback business books. [10] In December 2005, Collier hosted the Public Broadcasting Service (PBS) Public television program Making Your Fortune Online, a complete guide to starting and operating an online business. The two-hour program ...