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Gillette continued to sell the original razor but instead of pricing it at $5, it was priced at $1, making a Gillette razor truly affordable to every man regardless of economic class. In 1932 the Gillette Blue Blade, so-named because it was dipped in blue lacquer, was introduced. It became one of the most recognizable blades in the world.
Electric razors are made specifically for providing a clean shave. It has lesser battery power but more aggression towards clipping hair. Electric Trimmers, on the other hand, are not meant for clean shaves. They come with special combs fixed onto them that aid in proper grooming and trimming of the beard stubs to desired shapes and sizes.
[12] [13] Gillette followed in 1971 with its Trac II cartridge razor that utilised two blades. [14] Gillette built on this twin blade design for a time, introducing new razors with added features such as a pivoting head, [15] lubricating strip, [16] and spring-mounted blades [17] until their 1998 launch of the triple-bladed Mach3 razor. [18]
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In 1998, Gillette decided to transform Braun AG into a private company before it bought back a 19.9 percent share in its subsidiary The Gillette Company Inc., which Braun had acquired in 1988. [ 12 ] [ 13 ] The following year, Braun's sales organization was merged with those of Gillette's other business divisions to cut costs.
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