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  2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    SEO: Check your website’s search engine rankings, keyword profiles, and organic search volume. Step 3: Analyze Your Website’s Performance Usually your website is your first point of contact ...

  3. Google PageSpeed Tools - Wikipedia

    en.wikipedia.org/wiki/Google_PageSpeed_Tools

    PSI uses Lighthouse to analyze a web page in a simulated environment. It provides scores and recommendations for various categories like Performance, Accessibility, Best Practices, and SEO. The Performance category includes metrics like FCP, LCP, CLS, and Time to Interactive, each with scores and improvement suggestions.

  4. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

  5. 13 Technical SEO Tips to Master Google Updates in 2025 - AOL

    www.aol.com/13-technical-seo-tips-master...

    2. Use a Robots.txt File. A robots.txt file prevents Google from crawling pages you’d like to omit, such as pages with duplicate content or a site with thousands of URLs that aren't essential to ...

  6. Lighthouse (software) - Wikipedia

    en.wikipedia.org/wiki/Lighthouse_(software)

    Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, Lighthouse provides more detail information. It also includes the ability to test progressive web applications for compliance with standards and

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

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