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The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the ...
Over the past week, Old Spice -- the 73-year-old aftershave stalwart -- has seized national attention with a viral, interactive ad campaign. Starring former NFL wide receiver Isaiah Mustafa, the ...
The initial commercial, titled "And So It Begins", lasts 1:02 minutes and was released on August 6, 2015. The commercial was created by Jason Bagley and Craig Allen of Wieden+Kennedy Portland and directed by Tom Kuntz. [2] The commercial opens with a monologue by Isaiah Mustafa talking to the female audience about their men and embracing nature ...
Isaiah Amir Mustafa (born February 11, 1974) [1] is an American actor and former American football wide receiver. [2] Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".
What do women want? They want a man on a horse, of Freud first asked the question, and now Old Spice answers it with their pitch-perfect series of "manmercials."
Kara was led to her knight in sweater armor holding a sign saying: 'Although I'm not the Old Spice guy, going to prom would be fly.'" For comparison, here's the original ad .
The Metropolitan Museum of Art in New York collection of early American objects provided a source of inspiration for packaging design; for the fragrance, Schultz was inspired by his mother's potpourri, and as a result, the first Old Spice product in 1937 was a woman's scent called Early American Old Spice. The product was received well and ...
It was Old Spice giving away Super Bowl tickets to any lucky fans who got through. Out of over 1,000 people who realized the number was an 'Easter egg,' only two people got tickets.