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Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It."
Dotdigital is an online marketing company listed on the Alternative Investment Market (AIM) of the London Stock Exchange as Dotdigital Group PLC. It is an email, marketing automation, and customer engagement service provider, [1] [2] and in 2015 was the UK's largest email marketing automation provider [3] [4] with a capitalization of about £290m.
Digital marketing companies of the United States (4 C, 90 P) Pages in category "Digital marketing companies" The following 18 pages are in this category, out of 18 total.
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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
The company has received a number of industry honors for its creative and media work, including Adweek's Digital Agency of the Decade in 2009 [2] and Campaign Magazine's Digital Innovation Agency of the Decade in 2019. [3] R/GA is a subsidiary of Interpublic Group of Companies. [4]
In 2008 The Interpublic Group acquired a stake in Huge for close to $40 million. [6] [7] [8] In 2009, Huge was named the fastest-growing company across all marketing disciplines by Advertising Age. [4] In 2010, Pepsi announced it was working with Huge on the Pepsi Refresh project, using social media to fund public good projects. [9]
MRM is a global direct and digital marketing agency. MRM stands for McCann Relationship Marketing.It is part of McCann Worldgroup [1] within The Interpublic Group of Companies (IPG), one of the Big Four marketing firms.
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