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A fair trade certification is a product certification within the market-based movement of fair trade. The most widely used fair trade certification is FLO International 's, the International Fairtrade Certification Mark , used in Europe , Africa , Asia , Australia and New Zealand .
Fair trade products meet standards like these. Despite positive attitudes toward ethical products such as fair trade commodities, consumers often are not willing to pay higher prices for fair trade coffee. The attitude-behavior gap can help explain why ethical and fair trade products take up less than 1% of the market.
The Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark used in Europe, Africa, Asia, Australia and New Zealand. For a product to carry either Certification Marks, it must come from Fair Trade USA inspected and certified producer organizations.
WFTO Fair Trade Organization Mark. The World Fair Trade Organization (WFTO) claims to be the global community and verifier of enterprises that fully practice fair trade. [1] It is an association of small and medium sized enterprises (SMEs), farmers or retailers that claim to fully practice the 10 Principles of Fair Trade.
The Fair Trade Association of Australia and New Zealand (The Fair Trade Association) is a member-based organization that supports two systems of fair trade. The first is the Australia and New Zealand member of FLO International, which unites Fairtrade producer and labeling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.
The collapse of the International Coffee Agreement [11] in 1989 fueled the extraordinary growth of the fair trade coffee market, providing a powerful narrative for a new breed of fair trade brand that engaged producers directly in consumer operations. Cafédirect is a good example of this new thinking and was the first fair trade brand to be ...
The Fairtrade Mark is an international independent consumer Mark which appears on products as a guarantee that producers and traders have met fair trade standards. The Fairtrade Mark is owned and protected by Fairtrade International, on behalf of its 25-member and associate member labeling initiatives and producer networks.
The fair trade labeling organizations having most of the market share and who sell through supermarkets refer to a definition developed by FINE, an association of four international fair trade networks: Fairtrade Labelling Organizations International (FLO), World Fair Trade Organization (WFTO), Network of European World shops and European Fair Trade Association (EFTA).
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