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  2. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    The following are examples of Unique Selling Propositions. What is commonly considered a slogan is enhanced with a differentiating benefit of the product or service. [15] Typically, the uniqueness is delivered by a unique process, ingredient, or system that produces the benefit described. [citation needed] Anacin "Fast, incredibly fast relief."

  3. Novelty item - Wikipedia

    en.wikipedia.org/wiki/Novelty_item

    A novelty item is an object which is specifically designed to serve no practical purpose, and is sold for its uniqueness, humor, or simply as something new (hence "novelty", or newness). The term also applies to practical items with fanciful or nonfunctional additions, such as novelty aprons, slippers, or toilet paper.

  4. Uniqueness - Wikipedia

    en.wikipedia.org/wiki/Uniqueness

    Uniqueness is a state or condition wherein someone or something is unlike anything else in comparison, or is remarkable, or unusual. [1] When used in relation to humans, it is often in relation to a person's personality, or some specific characteristics of it, signalling that it is unlike the personality traits that are prevalent in that individual's culture. [2]

  5. Innovation - Wikipedia

    en.wikipedia.org/wiki/Innovation

    Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies. Innovation often takes place through the development of more-effective products , processes, services , technologies , art works [ 3 ] or business models that innovators make available to markets ...

  6. Trademark dilution - Wikipedia

    en.wikipedia.org/wiki/Trademark_dilution

    Trademark dilution is a trademark law concept giving the owner of a famous trademark standing to forbid others from using that mark in a way that would lessen its uniqueness. In most cases, trademark dilution involves an unauthorized use of another's trademark on products that do not compete with, and have little connection with, those of the ...

  7. Product innovation - Wikipedia

    en.wikipedia.org/wiki/Product_innovation

    Product innovation is the creation and subsequent introduction of a good or service that is either new, or an improved version of previous goods or services. This is broader than the normally accepted definition of innovation that includes the invention of new products which, in this context, are still considered innovative.

  8. Product (business) - Wikipedia

    en.wikipedia.org/wiki/Product_(business)

    Products on shelves at a Fred Meyer hypermarket superstore Skin care cosmetics for sale as products at a pharmacy in Brazil. In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. [1]

  9. Gimmick - Wikipedia

    en.wikipedia.org/wiki/Gimmick

    A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. [1] [2] When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors.