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That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. [12] [13] In 2011, a cider, Stella Artois Cidre, was launched. In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. [4]
A-B likely hopes Beckham’s charm revives Stella Artois, which has lost volume share in four out of the last five years in the US, as drinkers shifted their preferences away from A-B brands to ...
As the days get shorter and the cold drives everyone indoors, you may be thinking about resetting your drinking habits during month-long challenges like Sober October and Dry January. “The ...
The combined ABInBev/SAB Miller entity has approximately 400 beer brands as of January 2017. [2] [3] The original InBev global brands are Budweiser, Corona and Stella Artois. Its international brands are Beck's, Hoegaarden and Leffe. The rest are categorized as local brands. Many other brands were gained as a result of the merger with SABMiller.
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Ambev operates in 18 countries in the Americas [2] and its products include beers such as Antarctica, Bogotá Beer Company, Brahma, Bohemia, Stella Artois and soft drinks like Guaraná Antarctica, Soda Antarctica, Sukita and the innovations H2OH! and Guarah.
Interbrew brands have historically included Budweiser, Stella Artois, [3] [4] Boddingtons, Beck's, [3] Staropramen, Bass [4] and Leffe, [4] although many have spun off to their own companies including Bass, which is now owned by Molson Coors.
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