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Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [ 1 ]
AdMob is a mobile advertising subsidiary of Google, originally founded by the Syrian entrepreneur Omar Hamoui. [1] The name AdMob is a portmanteau for " advertising on mobile ". It was incorporated on April 10, 2006 [ 2 ] [ 3 ] while Hamoui was in business school at Wharton School . [ 4 ]
The global market leader has been Lenovo in every year since 2013, followed by HP and Dell. Previously, Compaq was the global market leader in the late 1990s until the year 2000, while HP and Dell shared market leadership in the 2000s. For data about PC vendors' market shares in laptop computers specifically, see Laptop#Historic market share.
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Pay-per-click, along with cost per impression (CPM) and cost per order, is used to assess the cost-effectiveness and profitability of internet marketing and drive the cost of running an advertisement campaign as low as possible while retaining set goals. [7]
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
Global map of countries by tariff rate, applied, weighted mean, all products (%), 2021, according to World Bank. This is a list of countries by tariff rate. The list includes sovereign states and self-governing dependent territories based upon the ISO standard ISO 3166-1. Import duty refers to taxes levied on imported goods, capital and ...