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Their Big Wheel trikes, model trains, wind-up toys, and toy soldier sets were among Marx Toys bestsellers worldwide. Rock'Em Sock'Em Robots even got movie cameos, as vintage toys in "The Santa ...
Commencing in 1967, Marx made a bold move to greatly expand its western action figure line-up. At the same time, the Best of the West began to appear for the first time in television ads as the official name of the toy line-up. Other figures added to the line-up in 1967 included more horses, other animals, and the West children.
Marx offered a variety of tin vehicles, from carts to dirigibles — the company would lithograph toy patterns on large sheets of tinplated steel. These would then be stamped, die-cut, folded, and assembled. [22] Marx was long known for its car and truck toys, and the company would take small steps to renew the popularity of an old product.
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Johnny West was a 12-inch tall American cowboy action figure, and the central character in the Louis Marx company's "Best of the West" 'sixth scale' (1:6) toy line.The line was produced from 1965 until 1976, and featured a number of characters based on American "Old West" motifs, utilizing a wide range of outfit and accessory pieces.
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