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[3] [2] McDonald's have been discreet about the cost of the promotion, saying only it was the most expensive promotion in the franchise's history to date. [5] Marketing experts estimate it in the millions of dollars, especially since the chain normally makes a generous profit on each of the Big Macs it was now handing out for free. [1] [3]
McMillions (stylized as McMillion$) is a documentary miniseries about the McDonald's Monopoly promotion scam that occurred between 1989 and 2001. Directed by James Lee Hernandez and Brian Lazarte, the series details how the scam was perpetrated by Jerry Jacobson, [1] the head of security for the agency that ran the promotion, and how he recruited a wide range of accomplices.
Mac Tonight is a character that was used in marketing for McDonald's restaurants during the late 1980s. Known for his crescent moon head, sunglasses and piano-playing, the character played the song "Mack the Knife", which was made famous in the United States by Bobby Darin.
For many years, fast-food giant McDonald's could do no wrong. The company was the unquestioned leader in the fast-food industry. It grew into a corporate empire, serving billions of customers ...
This San Francisco man says you're 'dumb' if you still eat at McDonald's — paid a 'crazy' $16.25 for a Quarter Pounder meal. Here's his solution McDonald’s used to be synonymous with cheap food.
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In Australia, a persistent urban legend is that McDonald's apple pies were made of chokos , not apples. [4] This eventually led McDonald's to emphasise the fact that real apples are used in their pies. This legend was based on an earlier belief that tinned pears were often disguised chayotes.
E. coli outbreak linked to McDonald's: See map of cases A Quarter Pounder hamburger is served at a McDonald's restaurant on March 30, 2017 in Effingham, Illinois. Where are Quarter Pounders being ...