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Psychographic segmentation involves segmenting a market based on how their age, gender, and race combine to influence their activities, values, interests, and opinions. Select the best response Psychographic segmentation involves segmenting a market based on how their location and ethnicity combine to influence their activities, values ...
Here’s how to approach this question. To get started with this homework problem, define and explain what psychographic segmentation is, including the qualitative factors it is based on, such as personality traits and lifestyle. Psychographic segmentation is a method of grouping previous, prospective and current customers based on personality ...
The most common method of market segmentation is: Group of answer choices. product based segmentation. psychographic segmentation. economic segmentation. demographic segmentation. Here’s the best way to solve it.
Question: Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why they buy, is referred to asGroup of answer choicesgeographic segmentation.socioeconomic segmentation.demographic segmentation.behavioral segmentation.psychographic segmentation.
ABC Company is segmenting its market by climate. Which of the following terms describes this type of segmentation? a) Demographic segmentation. b) Geographic segmentation. c) Behavioral segmentation. d) Psychographic segmentation. Here’s the best way to solve it. Solution. 100% (1 rating)
Operations Management questions and answers. Psychographic segmentation combines which characteristics to segment consumers?Multiple choice question.Loyalty and usage rateConvenience and market sizePsychological and demographicGeographic and behavioral.
All of the following are psychographic segmentation variables EXCEPT:lifestyleneedsbirth eraVALSpersonality Your solution’s ready to go! Our expert help has broken down your problem into an easy-to-learn solution you can count on.
When relying on psychographic segmentation, a marketer would begin by. creating a profile of the final product and matching it to potential buyers. analyzing how consumers respondto a product. grouping the market into those motivated to buy and those who did buy. dividing the market into groups based on the reason for the purchase.
Economics. Economics questions and answers. 1. Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of psychographic segmentation. concentrated targeting. differentiated targeting. 2.
Operations Management questions and answers. When Derek’s Hardware, a New Jersey-based discount hardware chain, sent snow blowers to its Augusta, Georgia, store in April, it was engaged in psychographic segmentation. benefit segmentation. misguided geographic segmentation. concentrated segmentation. geodemographic ...