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By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Major brands such as Converse, Adidas, and Nike used celebrity endorsements from Chuck Taylor, Michael Jordan, Lionel Messi, and others to promote their products. Fashion houses periodically prompted new trends in women's and high-end fashion. In particular, while working for Christian Dior, Roger Vivier popularized the stiletto heel in 1954.
Founded in 2000, the brand launched a collection of high fashion sneakers differentiated by durable craftsmanship and distressed look. [2] [3] In 2007, they launched the Super-Star model and the signature five-point star iconography. [4]
The earliest known shoes are sagebrush bark sandals dating from approximately 7000 or 8000 BC, found in the Fort Rock Cave in the US state of Oregon in 1938. [5] The world's oldest leather shoe, made from a single piece of cowhide laced with a leather cord along seams at the front and back, was found in the Areni-1 cave complex in Armenia in 2008 and is believed to date to 3500 BC.
Converse was born in Newton, Massachusetts, the son of Edmund Winchester and Charlotte Augusta (Shepherd) Converse. His father was a successful merchant, and president of the National Tube Works and the Conanicut Mills. Frederick Converse's higher education was at Harvard College, where he came under the influence of the composer John K. Paine. [1]
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