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Prime time is the highest-profile television daypart, from 7:00 or 8:00 p.m. to 10:00 or 11:00 p.m., depending on the network and time zone. The highest rated programs on television often air during prime time, and almost all scripted programming (except soap operas, game shows, and more recently, sketch comedy shows) air during the prime time ...
(A broader definition of the daypart includes the designated "early morning," "early access" and "prime access" dayparts as well as weekends, encompassing programs aired between 6:00 a.m. and 8:00 p.m. ET/PT; under the alternate definition, daytime programming ends one hour early outside of the Eastern and Pacific Time Zones due to regional ...
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The Prime Time Access Rule (PTAR) was an American television broadcasting regulation enforced by the Federal Communications Commission (FCC) from September 13, 1971, to August 30, 1996. It was instituted under concerns that television networks controlled too much of their affiliates ' programming, and that there was not enough competition in ...
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United States Television dayparting; daytime television in red.. Daytime is a block of television programming taking place during the late-morning and afternoon on weekdays. . Daytime programming is typically scheduled to air between the hours of 9:00 a.m. and 5:00 p.m., following the early morning daypart typically dedicated to morning shows and preceding the evening dayparts that eventually ...
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