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  2. Testimonial - Wikipedia

    en.wikipedia.org/wiki/Testimonial

    Even so, testimonials, reviews, and case studies are still considered by most marketing experts to be the most effective means of marketing and gaining brand trust by small- and medium-sized businesses. Testimonials have reached an all-time high in importance as the internet is now a plethora of reviews (synonymous with testimonials).

  3. Salesforce - Wikipedia

    en.wikipedia.org/wiki/Salesforce

    Salesforce Platform (formerly known as Force.com) is a platform as a service (PaaS) that allows developers to add applications to the main Salesforce.com application. [ 52 ] [ failed verification ] These applications are hosted on Salesforce.com infrastructure.

  4. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    For example, through the analysis of a customer base's buying behavior, a company might see that this customer base has not been buying a lot of products recently. After reviewing their data, the company might think to market to this subset of consumers differently to best communicate how this company's products might benefit this group ...

  5. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    These ratios provide insight into the factors behind sales performance. If an individual’s sales per call ratio are low, for example, that may indicate that the salesperson in question needs training in moving customers toward larger purchases. Or it may indicate a lack of closing skills.

  6. Comma-separated values - Wikipedia

    en.wikipedia.org/wiki/Comma-separated_values

    CSV is a delimited text file that uses a comma to separate values (many implementations of CSV import/export tools allow other separators to be used; for example, the use of a "Sep=^" row as the first row in the *.csv file will cause Excel to open the file expecting caret "^" to be the separator instead of comma ","). Simple CSV implementations ...

  7. Salesforce Marketing Cloud - Wikipedia

    en.wikipedia.org/wiki/Salesforce_Marketing_Cloud

    Salesforce Marketing Cloud is a digital marketing automation and analytics software and services platform developed by Salesforce. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.

  8. Brand ambassador - Wikipedia

    en.wikipedia.org/wiki/Brand_ambassador

    For example, a customer can be a testimonial, since a testimony could be formal or informal "word of mouth" advocating the positive facets of the product. On the other hand, a consumer could not always be brand ambassador, since the latter is more commercial and is often considered as a position bound by monetary and professional liabilities.

  9. Touchpoint - Wikipedia

    en.wikipedia.org/wiki/Touchpoint

    An example is herbal essences (a hair product brand), which focuses on the sensorial experience of smell, associating emotionally with indulgence and sensuality (Bailey, 2015). [24] Experiential consumer connections aim to create a bond or strong brand association with a consumer through a particular experience.