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Lego Friends (stylized as LEGO Friends) is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma.
From Lego sets themed around Batman and Frozen to Star Wars, the International Space Station and Powerpuff Girls, Legos span age groups — and price points.
Lego Belville (stylized as LEGO Belville) was a Lego theme designed to appeal primarily to girls. First introduced in 1994, the theme included multi-jointed doll-like characters that were larger in scale than the traditional Lego minifigure. The toy sets were produced from standard Lego bricks and larger pieces, often in a pink and purple ...
The Lego DC Super Hero Girls theme aimed to introduce a product line that reimagines female DC superheroes and supervillains in Lego form as students at high school. [6] [8] In partnership with Warner Bros. Consumer Products and DC Entertainment, the theme aimed to provide children with a "relatable world filled with aspirational characters, immersive stories and action-packed missions that ...
Carolina Teixeira, global brand director of diversity and inclusion for the Lego Group, says that in the 10 years since Lego Friends launched, there has been a cultural shift.
Other Lego robotics competitions include FIRST LEGO League Discover for children ages 4–6, FIRST LEGO League Explore for students ages 6–9 and FIRST Lego League Challenge for students ages 9–16 (age 9–14 in the United States, Canada, and Mexico). These programs have offered real-world engineering challenges to participants using LEGO ...
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3579 S High St, Columbus, OH · Directions · (614) 409-0683