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The term halo effect is used in marketing to explain consumer bias toward certain products because of favorable experience with other products made by the same company. [17] It is used in the part of brand marketing called "line extensions". One common halo effect is when the perceived positive features of a particular item extend to a broader ...
The halo effect describes the tendency of an observer to form a generally favorable, unfavorable, or average impression of a specific person, and to allow that general impression to have an exaggerated effect on their judgments of that person along other trait dimensions.
After experiencing a bad outcome with a decision problem, the tendency to avoid the choice previously made when faced with the same decision problem again, even though the choice was optimal. Also known as "once bitten, twice shy" or "hot stove effect". [106] Mere exposure effect or familiarity principle (in social psychology)
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Ambiguity effect; Assembly bonus effect; Audience effect; Baader–Meinhof effect; Barnum effect; Bezold effect; Birthday-number effect; Boomerang effect; Bouba/kiki effect; Bystander effect; Cheerleader effect; Cinderella effect; Cocktail party effect; Contrast effect; Coolidge effect; Crespi effect; Cross-race effect; Curse of knowledge ...
The halo effect is a cognitive bias in which our general impression of a person influences how we feel and think about their character. [10] For example, attractive-looking people create a halo effect in which we perceive them as kind, smart, or successful, but it may not be true because their attractive appearance interferes with our judgment ...
In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.
More research needs to be done on the stability of first impressions to fully understand how first impressions guide subsequent treatment, self-fulfilling prophecies, and the halo effect. [3] Assessment tools can influence impressions too, for example if a question provides only a dichotomous "yes" or "no" response or if a rater uses a scale ...