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Webtoon Entertainment, the serial comics platform, was founded in South Korea in 2005 by CEO Junkoo Kim, Naver. [16] Since its launch in 2013, WEBTOON has become the most popular mobile app, catering to young adults who enjoy reading comics and webcomic content. [17]
After a break from webcomics, Yaongyi returned to working on True Beauty in her mid-twenties and changed its protagonist to the current female character Lim Ju-kyung but she kept the Webtoon's theme of "true beauty" (e.g. the person's inner goodness is better than their physical appearance). [2]
The strong female character is a stock character, the opposite of the damsel in distress. In the first half of the 20th century, the rise of mainstream feminism and the increased use of the concept in the later 20th century have reduced the concept to a standard item of pop culture fiction.
Indonesia and Thailand have become big markets for the webtoon industry with both Naver (under WEBTOON) and Comico offering both original webtoons and fully translated titles. Some webtoons made in Indonesia and Thailand, such as Eggnoid and Teen Mom , have even been translated and published outside the countries .
After the success of Sweet Home, Kim collaborated with webtoon illustrator Hongpil for its prequel titled Shotgun Boy [b] which was released in Naver Webtoon starting February 22, 2021, with Hwang providing editorial supervision. The webtoon tells the story of the titular "shotgun [high school] boy" Han Kyu-hwan and the events prior to Sweet Home.
The service operated as Daum Webtoon alongside Kakao's other service, KakaoPage, attracting many readers to its platform. It wasn't until August 1, 2021, when the service was relaunched as Kakao Webtoon in order to expand globally and management changed to the platform now being operated by Kakao Entertainment , a subsidiary of Kakao. [ 2 ]
By drawing comics, I could pour my heart out." He continued creating webtoons despite his parents' disapproval, and went on to study animation in university. [7] Orange Marmalade was released on WEBTOON from 2011 to 2013. Its first print volume was published on June 11, 2013.