Search results
Results from the WOW.Com Content Network
The Black Lives Matter movement is causing a brand backlash over racial insensitivity.
One of the founders of Aunt Jemima came up with the name and branding after hearing a minstrel song called "Old Aunt Jemima". [16] Subsequently, other companies who profited from using images of black caricatures received criticism as well. Uncle Ben's, Mrs. Butterworth's, and Cream of Wheat are some of the companies that were spotlighted.
Quaker Oats announced Wednesday that it will retire the Aunt Jemima brand, saying the company recognizes the character’s origins are “based on a racial stereotype.” A former slave, Nancy ...
Aunt Jemima wordmark logo. Aunt Jemima was an American breakfast brand for pancake mix, table syrup, and other breakfast food products.The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product.
Aunt Jemima was criticized for using stereotypical images and language to represent a Black woman as the "mammy" character. [40] Based on Nancy Green , Aunt Jemima was a stereotypical representation of this woman who created the original recipe and served as the face of the brand for years. [ 41 ]
For premium support please call: 800-290-4726 more ways to reach us
The families of two women who portrayed Quaker Oats' Aunt Jemima expressed concerns about the company's decision to scrap the controversial branding, saying it could erase their family histories.
Another more obvious extension of the Mammy, which has remained at the center of American culture for decades, is the brand Aunt Jemima. [21] Aunt Jemima, mostly geared towards white people, plays into the nostalgia of the historical south, she represents love, acceptance and the desire to please which, by extension many argue negates the ...