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As one YouTube commenter perceptively observed, only the "offensive characters" – all played by people of color – broke during this sketch. ... like Aunt Jemima (Maya Rudolph) and Uncle Ben ...
The comedian decided to touch on America's new status quo via a sketch that featured several racist brand images like Uncle Ben and Aunt Jemima.
Nancy Green (March 4, 1834 – August 30, 1923) was an American former slave, who, as "Aunt Jemima", was one of the first African-American models hired to promote a corporate trademark. The Aunt Jemima recipe was not her recipe, but she became the advertising world's first living trademark. [1]
Aunt Jemima wordmark logo. Aunt Jemima was an American breakfast brand for pancake mix, table syrup, and other breakfast food products. The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product. [1] [2]
The Black Lives Matter movement is causing a brand backlash over racial insensitivity.
Uncle Ben's, Mrs. Butterworth's, and Cream of Wheat are some of the companies that were spotlighted. In 2021, Quaker Oats, the owners of the Aunt Jemima brand, decided to rebrand it as The Pearl Milling Company and changed its logo from the mammy caricature to an image of a traditional milling building. [15]
Saturday Night Live has long mocked the television medium with many fake commercials and parodies of TV shows themselves. Another of the show's frequently used styles of recurring sketches has been the talk show format (e.g. "Brian Fellow's Safari Planet", "The Barry Gibb Talk Show", etc.).
Many of these harmful characters were created for minstrel shows, the most popular form of entertainment in the United States in the 1800s. "Minstrel show entertainment was a kind of precursor to ...